Three layers of intelligence
Every call you upload makes your team smarter. Here is what the AI extracts.
Layer 1
Winning Formula Discovery
Upload WON deals and discover the sales process that actually closes. No predefined playbook — YOUR actual process reverse-engineered from your best calls.
- Discovers your natural phases and flow
- Extracts key questions, mental models, and winning patterns
- Personalized to each rep — surfaces what makes YOUR top performers different
Layer 2
Divergence Analysis
Compare LOST calls against your Winning Formula to see exactly where they diverged and the psychology behind every stalled moment.
- Identifies WHERE and WHY deals went off track
- Detects 6 Psychology Blockers that kill deals before the rep notices
- Surfaces divergence moments and non-buyer identity patterns
Layer 3
Deal Break Analysis
Pinpoint the exact moment a deal was lost and get actionable recovery techniques with NLP reframe scripts.
- Timestamps the exact moment the deal broke — with severity classification
- Analyzes prospect psychology and rooted beliefs driving resistance
- Provides NLP reframe techniques with example scripts
The 6 Psychology Blockers killing your deals
Most lost deals aren't about price or product. They're about subconscious psychological patterns the prospect can't articulate and your rep can't see. Our AI detects all six.
Status Quo Bias
The prospect defaults to doing nothing because change feels riskier than staying put.
Cognitive Dissonance
New information conflicts with the prospect's existing beliefs, causing them to shut down.
Identity Protection
The prospect resists because accepting your solution threatens how they see themselves.
Fear of Self-Blame
The prospect avoids committing because if it fails, they'll blame themselves for the decision.
Fear of Future Regret
Anticipated regret about making the wrong choice keeps the prospect from moving forward.
Loss Aversion
The pain of a potential loss weighs heavier than the upside of a potential gain.
How It Works
Three steps to understand what separates your best from the rest.
Upload Won Calls
Upload recordings of your best closed deals. The AI reverse-engineers the winning formula that made them successful.
Upload Lost Calls
Upload lost deals. The AI compares them against your winning formula and pinpoints exactly where and why they diverged.
Train on the Gaps
Use the insights to generate targeted practice scenarios. Reps drill the exact moments where deals break down.
Not another call recording tool.
Call recording platforms tell you what happened. We tell you why it happened, what psychology drove the outcome, and exactly how to change it next time.
We discover what already works for your team instead of forcing a methodology.
We identify the subconscious blockers that made the prospect disengage.
Every insight comes with NLP-based reframe techniques and exact language to use.